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Why do we love reading weight loss testimonials? Why do we scour the diet plan websites for before and after pictures and personal stories of pounds lost? Why do weight loss plans almost always include testimonials?

I think it's because we are looking for one thing, perhaps subconsciously, that will help us achieve our weight loss goals: Confidence.

Skeptical? Stay with me on this.

Here's the bottom line: we all know that most diets or weight loss plans will at least work in the short term because they all include some form of calorie restriction (that doesn't mean they'll necessarily work in the long run - but that's an entirely new post).

But although we know this in our heads, our past failures tell our heart something else - this may not work. And if we think something won't work, we simply don't try it. It becomes a self-fulfilling prophecy. The diet didn't work because we didn't follow it 100%. Why didn't we follow it 100%? Because we believed it wouldn't work. See the cycle?

So reading weight loss testimonials helps us to have the confidence to give a particular program our all - if other people could try it and get these amazing results then we can too. Even if you don't want to buy a certain diet program, you can still be encouraged to lose weight just by reading weight loss testimonials.

Because if other people can lose weight and look that amazing, so can you.

Perhaps it's not even the diet plan itself that does or does not work - perhaps it is the confidence that you have in the diet plan that is the deciding factor on whether or not you will lose weight. Just something to consider.